The Growing Business Collective Show

Why Watertown’s Hospitality Scene Is Winning: Connie Ward on Tourism, Innovation & Community Impact

Nash Colberg

In this episode of the Growing Business Collective, host Nash Colberg sits down with Connie Ward, President of Venerts Hotel Management, to discuss the heartbeat of hospitality and tourism in Watertown, South Dakota.

Connie unpacks how the $2 BID tax is uniquely used in Watertown to fund real, local events that drive hotel bookings, build the economy, and make the city a go-to destination. She also gets real about staffing challenges, evolving tech, and why community collaboration gives Watertown’s BID board an edge over other cities.

Connie’s love for the hospitality industry is clear—after decades in the business, it’s not just a job, it’s a way of life.

Venerts Hotel Management
Website: https://www.venertshotelmanagement.com
Facebook: https://www.facebook.com/VenertsHotelManagement

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The Growing Business Collective & Visit Watertown Series
Get ready to uncover the heart and soul of Watertown, South Dakota! In this powerful video series brought to you by the GBC and Visit Watertown, we dive deep into the inspiring stories of local businesses, game-changing tourism initiatives, and the incredible people shaping a brighter future.  

What You’ll See:
Hidden gems and must-visit spots that make Watertown a standout destination.  
How tourism fuels local business success and creates life-changing opportunities.  
Stories of collaboration and resilience building a stronger, united community.  

Why It Matters:
Be inspired by the ripple effect tourism has on economic growth, job creation, and community transformation. Whether you're a local or just passing through, these stories will change how you see Watertown—and the power of working together.

#WatertownSD #SouthDakotaTourism #HotelLeadership #HospitalityMatters #TourismImpact #VisitWatertown #GBCInterview #CommunityDriven #SmallTownBigHeart #TravelSouthDakota

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